Nestlé Cereals has launched a berry-flavoured variant of Cheerios, its first innovation for the brand in nearly three years.
Launching in selected retailers, Very Berry Cheerios (RRP £3.50 – 435g) is made from oats, wheat and barley, blended with berry purée. It is claimed to be high in fibre, a source of seven vitamins, calcium and iron, with no artificial colours or flavours.
“We wanted to bring something fresh and fun to breakfast, something that creates a cheerful start to the day with a taste the whole family loves and nutrition parents feel good about,” said Sarah Fordy, Nestlé Cereals Head of Marketing.
“Very Berry Cheerios brings the taste of berries to the breakfast table, while still delivering the high fibre from whole grains that Cheerios is known for. It’s our latest way of helping families find their little wins in the morning.”
