Nestlé has unveiled a new range for 2024, a sharing bag selection inspired by ice cream flavours.
Incorporating four of its leading confectionery brands – Aero, Munchies, Rowntree’s Randoms and Milkybar – the reimagined classics have been given a nostalgic ice cream twist.
They include the Aero Neapolitan sharing bag, which contains bubbly milk chocolate, strawberry, and vanilla flavour melts.
The Munchies Cookie Dough flavour sees the brand’s traditional soft caramel and crispy biscuit filling replaced with a cookie dough flavour core and chocolate biscuit shell.
The Milkybar Raspberry Ripple sharing bag is filled with marbled white and pink raspberry flavour pieces, whilst Rowntree’s Randoms feature strawberry & biscuit and vanilla & biscuit flavour foamy cones.
Cat Mews, Brand Manager at Nestlé UK & Ireland, said: “We’re so excited to introduce our new Nestlé sharing bag range. Taking inspiration from those classic frozen flavours that we all know and love, we’ve developed some nostalgic taste combinations that chocolate fanatics will be sure to love.”
The new range is rolling out in supermarkets and other retailers nationwide.
To celebrate the launch, the brand has partnered with dancer and KISS FM host Jordan Banjo to release two ice cream van jingles, remixed with an “invigoratingly fresh dance feel”.
NAM Implications:
- They seem too good to share!
