Nestlé Cereals has added to the Nesquik brand portfolio with the launch of Nesquik Choco Waves – a breakfast option with no red traffic lights under the UK government’s front-of-pack nutritional labelling scheme.
Offering an alternative spin to the original chocolate Nesquik balls, each piece of the new high-fibre cereal comes in a wave shape. They contain whole grain as the main ingredient (35%) and are fortified with seven vitamins as well as Calcium and Iron, and have no artificial colours or flavours.
Sarah Fordy, Head of Marketing, Cereal Partners UK – makers of Nestlé Cereals in the UK, said: “We’re committed to making breakfast better, and the launch of Nesquik Choco Waves will help to provide families with a delicious and nutritious start to the day. This new addition to the well-loved family brand is non-HFSS, has whole grain as the number one ingredient and is a tasty option that will be a family favourite in no time!”
Nesquik Choco Waves are rolling out in Waitrose, Ocado and Amazon and will be available from all major UK supermarkets in the coming months.
