High-protein dairy brand Nestlé Lindahls has unveiled the latest addition to its PRO+ protein range in the UK, a new Strawberry Sundae flavour.
Following the strong growth of dessert-inspired flavours in the existing range, Lindahls has launched another popular flavour. With 18g of protein per serving and a 50:50 mix of whey and casein protein, it is aimed at people wanting to elevate their protein intake, such as gym-goers.
Paul Wiseman, Marketing Director at Lactalis Nestlé Chilled Dairy, said: “The introduction of our new Strawberry Sundae flavour marks an exciting chapter in the growth of Nestlé Lindahls PRO+ range in the UK. As always, our focus remains on delivering high-quality, great-tasting options that cater to the diverse tastes of our consumers and we’re hopeful that Strawberry Sundae will become a firm favourite!”
The new flavour is rolling out in selected Sainsbury’s stores with an RRP of £1.40.
NAM Implications:
- Adding variants to a successful range makes commercial sense.
- Especially for one of the largest food companies.
- Rivals may need to reassess relative competitive appeal in the category.
