Nestlé Waters has launched its Sanpellegrino Zero Added Sugar line in the UK to tap into demand for healthier beverage options.
The company pointed to research that found that more than 50% of cold drink servings are no or low sugar while taste remains important to 66% of all soft drink consumers. Sanpellegrino Zero Added Sugar has been made to offer the same taste experience as its standard line but with just the natural sugars of the juices.
Sanpellegrino Zero Added Sugar will be available in three flavours: Limonata, Pesca and Clementina, and Aranciata Rossa.
Aryna Yersak, Brand Manager for Sanpellegrino, said: “Next year, we are unveiling a fresh new chapter of the Sanpellegrino story, with a new campaign that celebrates our passion for citrus fruits, exceptional craftsmanship, authentic flavours, and our inspirational Italian personality.
“As part of this campaign, we are thrilled to bring a bold innovation to UK consumers with the Sanpellegrino Zero Added Sugar range. This refreshing addition to our portfolio offers a premium specialty soda experience; crafted with authentic ingredients and zero added sugar*.
“SanPellegrino Zero is the perfect choice for those seeking indulgence with only the fruit’s natural sugar.”
Sanpellegrino Zero has launched in Tesco with a nationwide rollout planned for next year.
