Cadbury Mini Rolls is introducing two new flavours – Chocolate Orange and Chocolate Mint – to its line-up of products this month.
The launches join the existing Milk Chocolate and Chocolate Raspberry versions of the product and aim to drive further demand for Mini Rolls with flavours not currently seen in the category.
The mini rolls segment is currently worth £70m. It is expected that Chocolate Orange and Chocolate Mint will follow in the footsteps of the Milk Chocolate and Chocolate Raspberry versions that now represent 70% of the total mini rolls segment.
Mathew Bird, brand marketing director for sweet treats at Premier Foods, commented: “The new additions to the range give us the opportunity to broaden the appeal of Cadbury Mini Rolls and keep them relevant with a new audience. Our insights reveal that mint flavours, in particular, appeal to a younger adult audience, while chocolate orange shows no sign of slowing down as a popular combination.”
Chocolate Orange and Chocolate Mint Cadbury Mini Rolls are available across the grocery channel in packs of five with an MRSP of £2.25.
