MAP Trading is looking to capitalise on the consumer trend for bubble tea with the launch of its new Popping Boba Bubble Tea with Vinut in the convenience channel.
The Popping Boba Bubble Tea drinks come in four different flavours – Strawberry, Lychee, Peach and Mango. Each contains popping boba balls, which are small bubbles filled with a sweet fruit liquid that are designed to burst in the mouth to provide an extra level of flavour on top of the drink.
Typically made with seaweed extract, the bursting boba pearls have found social media fame over the last few years as younger consumers find themselves attracted to the novelty of the drinks.
The new Popping Boba Bubble Tea drinks come in 320ml cans with an RRP of £1.99. The drinks are available from Bestway, Batleys and other distributors.
Gurmail Singh Lal, head of sales for MAP Trading Ltd, said: “We are so excited to be kicking off 2024 with Popping Boba Bubble Tea. This product is a game changer as it was only available fresh from specialist stores, but now will also be widely available in the convenience sector for our customers.
“Bubble Tea would have a great appeal to consumers over soft and energy drinks. As the first Popping Boba Bubble Tea in the UK to have a combination of Tea, Juice and Boba in a can, we have a clear point of difference.
“Our tasty, easy drinking Bubble Tea comes at an accessible price point – which is crucial for customers today.”
