Lucozade Alert has kicked off a campaign featuring its recently unveiled new look to drive awareness of the brand.
It includes OOH adverts, digital placements across Spotify and online streaming platform Twitch, video on demand, social media, influencer marketing and in-store activations.
Brought to life through digital “talking cans,” the content aims to inspire people to take charge of their day.
An array social activity will extend through a series of interactive, fast puzzles to challenge the sharpness of Lucozade Alert consumers and drive shopper engagement. This is all underpinned by influencer marketing to generate further brand awareness.
The £1.2m campaign is expected to reach 83% of adults in the UK.
“Lucozade Alert has become a staple of the growing stimulation energy segment, worth £8.1m in value sales since launch,” said Aoife McGuigan, Head of Lucozade Alert at Suntory Beverage & Food GB&I.
“With its continued growth and the launch of our updated pack design, now is the perfect time to launch our new campaign. Talking Cans puts our brand’s witty, vibrant personality at its heart by encouraging Brits to grab a can of Lucozade Alert to help them through their busy day.
“This new campaign brings a fresh opportunity to build product awareness, increase shopper engagement, encourage trial, and drive additional purchases.”
Lucozade Alert’s campaign will run through to July across all key channels.
