Product of the Year, the annual hunt for the UK’s most innovative products, has opened for entries.
As well as the usual FMCG categories, new categories introduced this year include apps, gardening, DIY and consumer finance products.
Based on a survey of 8-10,000 consumers, winners earn the right to carry the iconic Product of the Year logo. Over the past two decades, Product of the Year has championed countless innovative products that have become staples in UK homes. Mattresses in a box, the upside down Heinz ketchup bottle, Weetabix On The Go Breakfast Drink, and tubeless Kitchen and toilet rolls are just a few examples of products that have won awards.
Recent research by Product of the Year hints at some of the trends that might be seen among the 2025 winners. Nearly two-fifths (37%) of consumers voted for gut health products when asked what factors were most important to them when trying a new product. Plant-based products (17%), free-from (16%), grooming (15%), NO-LO (14%) and home-delivered meal boxes (13%) also drew in votes.
Helga Slater, MD of Product of the Year, commented: “In our 20th year, we’re bigger and better than ever. Over the last two decades, we’ve scoured the nation for the very best innovations. These are the products that have a genuine impact on the lives of consumers – whether that’s simply bringing us joy, helping us be healthier/more sustainable or saving time in our daily tasks. With new categories and surprises in-store, this year promises to be one of the biggest yet.”
