Coca-Cola Europacific Partners (CCEP) Great Britain has unveiled the latest flavour to join its Additions range with a new peach variant, Monster Nitro Cosmic Peach.
The new drink aims to tap into the demand for full-flavoured energy drinks. It follows the launch of Monster Nitro Super Dry in May 2021, which is now worth £6.4m.
Rolling out this week, Monster Nitro Cosmic Peach is available in 500ml price-marked single cans (£1.49). The design features the signature Monster claw emblazoned on a burning orange background, designed to deliver maximum stand-out on-shelf to help drive sales.
Monster Nitro Cosmic Peach POS materials and downloaded digital assets will be available to convenience retailers to support the launch.
Rob Yeomans, VP, commercial development at CCEP GB, said: “Innovation is key to Monster’s growth strategy and has helped the brand become the fastest growing major energy brand in GB – in fact more than half of energy drinks’ innovation sales last year came from Monster’s NPD. There’s still an opportunity for further growth in flavoured energy and the launch of Monster Cosmic Nitro Peach means we’re bringing even more options that are full of flavour.
“Value remains a lead motivation for shoppers in convenience, followed by the demand for quality and brands, which makes price-marked-cans of Monster Cosmic Nitro Peach a perfect addition to a retailer’s energy drinks range.”
