Kestrel Foods has launched ‘Just Live a Little’, a new gluten-free granola.
The range has four flavours – Maple & Toasted Pecan; Raspberry, Coconut & Cashew; Cocoa & Hazelnut; and Peanut Butter & Apple Granola – with an RRP of £4 for 360g. It is rolling out in SPAR and Tesco this week, with other retailers launching in the new year.
Just Live a Little was created to offer a healthier option “for those who want to enjoy a breakfast they can feel good about”. As well as being gluten-free, it has no refined sugars.
Bronagh Clarke, Marketing Director, said: “There are more than four million consumers in the UK who are actively choosing to reduce or avoid gluten in their diet for many reasons. Sometimes the choices are restrictive in terms of taste and variety. In addition, the average granola has over 20% refined white sugar and low nutritional quality.
“We only use wholegrain gluten-free oats, mixed with fruit, nuts and seeds and finished with a generous dollop of nut butter for a creamy taste. Everything is batch-baked at our own gluten-free facility in County Armagh.”
The launch is being supported by in-store media, consumer press, sampling and social media.
