With demand for gut health products at an all-time high, Aldi is launching a new kefir drink. ‘Beautiful Everyday Kefir’ is available in two variants – natural and mixed berries – in select Aldi stores.
The discounter noted that at £1.99 (750ml), its kefir drink is significantly cheaper than leading brands.
Kefir, which is a dairy drink containing billions of live cultures, calcium and protein, has been taking the UK by storm, with over 10 million people now consuming the product.
Managing Director of Buying at Aldi UK, Julie Ashfield, said: “We want to bring our shoppers a more affordable alternative to current Kefir drinks on the market as good gut health should be accessible to everyone.”
