A new cow’s milk product with double the protein of standard milk is set to launch in the UK, promising to “shake up the dairy industry”.
SuperNutrio is made from a patent-pending process that sees two litres of cow’s milk filtered and concentrated into one. It contains no additives, preservatives or artificial flavourings. As well as more protein, SuperNutrio has 80% more calcium than standard cow’s milk.
The product has been developed to target both a fitness audience, as well as families with young children, and the older generation who are looking to increase their protein and calcium intake naturally for health purposes.
Bill Randles, Managing Director at SuperNutrio, said: “This is a really exciting launch for a sector which has, for a long time, seen very little innovation. While there have been huge developments in new milk alternatives, the cow’s milk industry has, in comparison, remained relatively stagnant.
“However, our research tells us that there’s a gap in the market for those who are looking to increase their protein intake, but without the addition of any artificial flavourings, additives or preservatives – for example, fitness enthusiasts who are health-conscious, parents looking to support their children’s growth and development in a natural, easy way and older customers who realise the importance of protein in their diet.
“That’s why we’ve invested in our new, patent-pending process, which allows us to filter and concentrate two litres of cow’s milk into one, to offer a delicious, creamy milk with double the protein, 80% more calcium, and absolutely zero nasties.”
SuperNutrio will be available in 1 litre whole, semi-skimmed and skimmed milk variants and will launch in Sainsbury’s and Tesco over the coming weeks at an introductory price of £2 (RRP £2.49).
