Following a refresh of its pizza range, Crosta Mollica has announced the next phase of its evolution, with evolved packaging for its Italian bakery collection. The new look builds on the momentum of the pizza range relaunch, extending the ‘Non Per Tutti’ ethos to their growing bakery portfolio. The new packaging will begin to roll out on shelf from September.
The artisanal bakery collection – featuring Focaccia Panini, Pane Pugliese, and a trio of authentic Piadina varieties – will showcase the new visual identity, which has already transformed Crosta Mollica’s presence in the pizza category.
The revitalised packaging draws attention to the product through appealing imagery, with storytelling about its regional origins and recipe inspiration.
David Milner, Executive Chairman at Crosta Mollica, commented: “We had a tremendous response to our fresh brand evolution across the pizza range earlier this year and are excited to be able to continue to extend our new brand identity to our bakery collection. Our ambition has always been to build a comprehensive Italian food brand that stands for quality, authenticity and style. While pizza will continue to be our hero product, the bakery range embodies everything special about Crosta Mollica from genuine Italian provenance, superior ingredients, and uncompromising craftsmanship.
“The new packaging brings these qualities to life visually, helping shoppers instantly recognise our commitment to excellence. This is another significant milestone in our journey to establish Crosta Mollica as the definitive Italian food brand for those who appreciate the difference quality makes – as we say, non per tutti.”
