Crisp brand Golden Wonder has undergone a major packaging refresh – the first in a decade – bringing “a modern new look that perfectly reflects the brand’s bold personality, big flavour and crisp-y crunch”.
The new design aims to bring to life the brand’s ‘More Punch Per Crunch’ message. It will roll out across impulse, multipacks, and £1 PMP sharing formats.
Golden Wonder has also expanded its flavour line-up with two additions: Chinese takeaway-inspired Salt & Chilli Chicken and Chip Shop Curry.
The refreshed range will be supported by a consumer marketing push including radio, YouTube and Social Media advertising from August to November.
