Sore throat relief brand Halls Soothers has introduced a new visual identity which will see the range unified with one common design. This change aims to utilise the global image of Halls and drive visibility and shelf standout.
The brand, which has grown by 32% over the past year, stated that the new look was rooted in design principles of bold freshness, invigoration and clarity. Halls has retained its range of flavours range, offering the same menthol action relief for consumers.
“Halls is continuing to broaden its relevance across the hayfever season, and in the coughs and colds season we’re the fastest growing brand, with strong year-on-year growth,” said Cieran James, Brand Manager for Halls at Mondelēz International.
“The new look will further unleash the power of the Halls brand, leveraging synergy with the global image of Halls to further build brand equity and bring our trusted, long-established brand into the modern milieu, heightening relevance and resonance with a broader range of shoppers. This way consumers can take on life with conviction and determination.”
