Coca-Cola Europacific Partners GB (CCEP) has revealed a refreshed packaging design for the Jack Daniel’s and Coca-Cola Zero Sugar drink, designed to better differentiate it from the Coca-Cola Original Taste variant.
Rolling out this month, cans of Jack Daniel’s and Coca-Cola Zero Sugar will now feature a bright red collar to improve standout on shelf. This is replicated on the shelf-ready packaging trays with a bolder red stripe and ‘Zero Sugar’ callout.
The Jack Daniel’s and Coca-Cola alcohol ready-to-drink (ARTD) range has generated nearly £21m worth of sales since it launched in March 2023. The Zero Sugar variant has generated around 17% of these sales.
Elaine Maher, Associate Director of Commercial Development at Coca-Cola Europacific Partners GB, said: “Providing choice is a key part of our growth strategy, and with this packaging update, we’re making that choice much clearer to shoppers. Given that two-thirds of what we sell in GB from a soft drinks perspective is now low or no sugar, we know it makes sense to offer the same choice within our alcohol ready-to-drink portfolio. We are confident that Jack Daniel’s and Coca-Cola Zero Sugar represents a significant opportunity for growth, and is now even better placed to reach its full potential.”
Paul London, ARTD Director at The Coca-Cola Company, added: “Jack Daniel’s and Coca-Cola was our first successful alcohol ready-to-drink last year, and we hope the recent addition of the red collar on Jack Daniel’s and Coca-Cola Zero Sugar cans will help consumers choose the right beverage for them at shelf. We’re pleased to see the Jack Daniel’s and Coca-Cola ARTD brand go from strength to strength as we move into its second year being on the market.”
The news follows the recent announcement that Absolut Vodka & Sprite has joined CCEP’s ARTD portfolio to help drive growth in GB’s £540m ARTD category, which remains the biggest ARTD market in Europe.
