Thatchers Cloudy Lemon cider has been given a new look to bring its appearance in line with the whole range of fruit ciders offered by the Somerset-based cider maker.
The new look is consistent with Thatchers’ latest fruit cider branding, including Apple & Blackcurrant and Blood Orange. It is aimed at improving standout on-shelf so consumers can find the brand more easily.
Thatchers Cloudy Lemon is a naturally cloudy cider balanced with the zestiness of fresh lemon juice (4% ABV). The four-pack has grown by 9.2% in the last 52 weeks in supermarkets, and the refreshed design is expected to support further growth.
The new look four-pack will be rolling in stores this week.
Yvonne Flannery, Head of Brands at Thatchers Cider, said: “Lemons and blue skies go hand in hand! This new design adds a sense of depth and location to the branding, transporting you to the lemon grove with zesty colours and a warm Mediterranean vibe.
“It now sits clearly in our family of fruit ciders, claiming its place alongside our bold and exciting Blood Orange and Apple & Blackcurrant innovations. With a fresh new look, but same great taste, this branding will help existing customers find their preferred brand, while encouraging others to try this exciting flavour for the first time.”
