Weetabix has announced a major advertising investment to mark a new look for its Crispy Minis range.
The new packaging has been unveiled in a 20-second connected TV asset. The campaign marks a £360k investment from the Weetabix Food Company in the breakfast cereal, which, along with connected TV throughout the month of November, will also see paid social and a strong influencer campaign running to further increase brand awareness.
Virginia Farbon, Brand Manager at Weetabix, said: “The new commercial investment in Weetabix Crispy Minis reflects the brand’s ongoing success. Weetabix Crispy Minis already proudly holds the second-highest RSV position in the Tasty Category, and sixth overall in cereal as a whole, with an impressive RSV of £28.7m from just two SKUs.
“Our new campaign is designed to remind everyone of Weetabix Crisp Minis’ fantastic non-HFSS credentials and ensure families know that, when it comes to breakfast, there’s a healthier choice that not only offers great taste, but also eliminates the need for compromises on those hectic mornings!”
