Inspired by 1950s-style American diner milkshakes and tapping into the trend for sweet, creamy soft shots, Continental Wine & Food has launched a new brand, Lacey’s Vodkashake, into the UK grocery and convenience sector.
The cream liqueurs (15% ABV 70cl) can be served as chilled shots or added to hard milkshakes or creamy cocktails. The two variants – Banana and Strawberry – are blended with vodka, natural fruit flavours, a creamy base, and are vegan-friendly, gluten and allergen-free.
Both flavours retail at £12 per 70cl bottle and have launched in 500 B&M stores.
The UK on-trade saw demand from cream liqueurs grow at almost 30% in 2023, driven by the popularity of short serves such as Baby Guinness and Short & Stout, plus cocktails such as White Russians and Espresso Martinis.
Amy Giacobbi, Marketing Manager at Continental Wine & Food, said: “Creamy cocktails are shrugging off their traditional festive associations and becoming an all-year-round drink of choice, with ice cream cocktails, hard milkshakes and chilled shots now on trend with drinkers looking for sweeter alternatives to traditional serves.
“The two Lacey’s Vodkashake variants have instant shelf appeal and are a great addition to your chillers for the warmer months, as well as the Christmas sales period. Additionally, with 10% of UK adults being lactose intolerant along with consumers choosing a plant-based diet, it’s great to offer a drink that appeals to so many people.”
