Coca-Cola Europacific Partners (CCEP) Great Britain has announced the launch of price-marked packs (PMPs) for its Jack Daniel’s and Coca-Cola alcohol ready-to-drink (ARTD) range to help convenience retailers provide visible value to shoppers.
The 330ml price-marked cans of Jack Daniel’s and Coca-Cola Original Taste and Jack Daniel’s and Coca-Cola Zero Sugar are rolling out this week with a price-mark of £2.39.
The company noted that that PMPs are growing in importance within independent and symbol convenience stores as they deliver reassurance to shoppers that they are getting value for money, which in turn can help drive sales for retailers.
Elaine Maher, Associate Director, Alcohol Ready-to-Drink at CCEP GB, said: “Value remains a lead motivation for shoppers in convenience, followed by the demand for quality and brands, which makes price-marked options from our Jack Daniel’s and Coca-Cola ARTD range a perfect addition to our portfolio to help further grow the £36m worth of sales achieved since launch last year. In fact, Jack Daniel’s and Cola-Cola Original Taste is already the No.1 SKU in the ARTD category, and a must-stock for convenience retailers.”
The arrival of the Jack Daniel’s and Coca-Cola price-marked cans will be supported by point of sale (POS) materials and digital assets, alongside other items like fridge trays and clip strips.
