Hero UK&I has developed a new snacking range for children with “ingredients parents trust”. Rolling out across the grocery channel, the Goodies range includes oat bars and sticks, mini flapjack bites, fruit chips – all developed for pre-schoolers aged 3-6 years and beyond.
The range also includes a partnership with BBC Studios under the Bluey licence, launching a special range of snack pouches – inspired by the global animated TV programme – that bring together fruit and yoghurt.
Each snack in the range is under 100 calories and made without artificial colours, flavours, sweeteners, palm oil, and unnecessary additives.
Matt Goddard, Managing Director at Hero UK&I, commented: “We know it can be tough for parents to find snacks that strike the right balance between what kids enjoy and what they feel comfortable with. With Goodies, we saw a real opportunity to bridge that gap by delivering bold flavours, fun formats and a better alternative to snacks found on the adult snack aisles, giving parents confidence in the snacks they choose.
“For retailers, we see this as a massive opportunity too. We want to keep parents and caregivers in the baby and toddler aisle for longer, ensuring they don’t have to rely on the adult snack aisles alternatives. We see this as a win-win for the lunchbox market and can’t wait to see the reaction from both kids and parents!”
To support the launch, Goodies is investing £1m in the first year across shopper marketing, media, social, sampling, and events.
