Ecotone-owned peanut butter brand Whole Earth has added a new flavour to its range of squeezy peanut butters that extends the brand’s usage to the sweet desserts and toppings occasion.
Part of the brand’s successful Drizzler range, the Salted Caramel variant is made with plant ingredients packed with protein and fibre to give shoppers a “healthier choice coupled with indulgent flavour”.
The Salted Caramel innovation in squeezable format opens the Drizzler range up to wider breakfast, snack, and dessert usage, from porridge and pancakes to ice cream and pudding.
Salted Caramel Drizzler has launched in Waitrose stores with an RRP of £3.79 (320g). It joins the Classic Roasted Super Smooth and Golden Roasted Super Smooth variants in the Drizzler range.
Nicola Turner, Whole Earth Brand Controller at Ecotone UK, said: “Our Drizzler range provides consumers with a whole new way to enjoy peanut butter – whether it’s drizzled over fruit, porridge or more. Until now, we’ve been missing a sweeter variant that lends itself to other eating occasions, but still reflects Whole Earth’s commitment to naturally nutritious food. We wanted to offer people a healthier alternative to sweet toppings on desserts like pancakes or ice cream.
“We know that NPD plays an important role in bringing excitement to the spreads fixture for both new and existing consumers. Salted Caramel as a flavour continues to be in high demand, and Drizzler felt like the perfect format for it.”
