Leading bagel brand New York Bakery has launched into 192 Booker depots with two of its best-selling products – the New York Bakery Original Bagel and New York Bakery Sesame Bagel.
The brand stated that the launch opens up fresh opportunities for the convenience sector, giving retailers access to bagels that are already a top performer in the bakery aisle. With their 29-day shelf life, the Original and Sesame bagels are said to offer a strong proposition for both wholesalers and convenience retailers by helping to minimise wastage while maintaining maximum freshness.
Stephen Jones, UK Sales Director at Grupo Bimbo UK, commented: “We’re delighted to be bringing New York Bakery Bagels into Booker, and as a result, opening up the convenience channel to our bestselling products. With strong brand recognition, long shelf life and a proven sales track record, we see a real opportunity for convenience retailers to drive growth with New York Bakery.”
New York Bakery Original Bagels and New York Bakery Sesame Bagels are available in Booker for RRP £2.40.
