Nisa retailers using Jisp’s Scan & Save app are said to have seen significant growth in sales since signing up to the platform.
Designed for independent retailers, the Scan & Save system creates money-off vouchers and rewards that can only be used in a specific local store, ensuring shopper loyalty to local businesses.
Since the app was made available to Nisa retailers at the start of 2022, there have been over 1.2 million AR voucher scans and approaching 1 million redemptions made in Nisa stores with Scan & Save. This has resulted in over £1.46m in added sales through the app and over £700,000 in discounts to shoppers in those participating Nisa stores.
One Nisa retailer that has benefitted from Jisp is Andrew Newton at Nisa Local Colley Gate, who has seen sales increase by over 20% since launching Scan & Save in his store.
“Jisp Scan & Save is the best thing to happen to the store,” said Newton. “Footfall is up, basket spend is up, sales are up! We have around 620 active users of the app and about 100 of those use Scan & Save with us on a daily basis. It’s going so well we’ve gone from a small table display to 19.5m of shelving dedicated to Scan & Save promoted products, and we’re increasing that again soon by another 31m.”
Data taken from Jisp’s top 10 performing stores, of which Colley Gate is one, show that on average, Scan & Save boosts sales by £100,000 per annum while delivering over £30,000 of discounts to shoppers – a loyalty driver in the current cost of living crisis.
“Since its launch Scan & Save has been working wonders for retailers and shoppers alike,” said Ilann Hepworth, Managing Director of Jisp. “When we developed the concept, we were very aware of the potential for a cost-of-living crisis post-pandemic and knew that people would be looking for value and moving away from the many home delivery-based solutions that did so well during Covid lockdown but did so at a price premium.
“We instead refocused our efforts on providing a discounting and loyalty rewards platform for the convenience sector, helping the retailer grow margins and build shopper loyalty at no expense to them, while helping the customer save hundreds of pounds on their grocery shopping bill.”
James Taylor, Head of Central Operations at Nisa, added: “It’s fantastic to see shoppers in Nisa stores taking advantage of the Scan & Save app and Nisa retailers seeing the benefit of that through footfall, basket size and sales.
“We know that value is crucial for shoppers up and down the country right now and it’s brilliant that Nisa’s partnership with Jisp is helping those customers take advantage of eye-catching discounts across a range of products.”
NAM Implications:
- Just a little more effort than flashing your Clubcard at checkout…
- …but patently Nisa shoppers find it worth the effort.
- Given the redemption levels…
