Nisa has launched a new ‘Mega Deals’ campaign for beers, wines and spirits (BWS), designed to help its retailers capitalise on the festive trading period by providing them with the best prices on popular products.
The promotional campaign provides Nisa customers with new deals every week until the end of 2025, with a wider range of products and categories set to be introduced in the coming weeks.
The campaign includes significant discounts on top-selling BWS lines, adding to Nisa’s existing promotional offers. Ten popular products will be featured each week, with orders available through Nisa’s OCS platform. The weekly offers will include well-known brands such as Madri and Thatchers in the beer and cider category, Yellow Tail and Casillero Del Diablo for wine, and spirits such as Jack Daniels and Glens Vodka.
Ayaz Alam, Nisa’s Trading Director, said: “We know how crucial the festive trading period is for our customers, and we’ve gone above and beyond to ensure they’re getting the most competitive prices on the market. With demand for beers, wines, and spirits peaking around Christmas, the ‘Mega Deals’ campaign is a timely and powerful tool for retailers to increase footfall and boost sales.
“Our goal is to help Nisa partners be well-stocked with the most popular brands and offer them unbeatable deals every week. The beers, wines, and spirits categories are essential to the success of many independent businesses across the UK, and we’re proud to support them with a compelling list of offers.”
NAM Implications:
- ‘Big Surprise deals, weekly changes in the run-up to a peak period’.
- These Mega Deals have to make an impact in Indy convenience outlets.
- Watch this space…
