Nisa has announced a £1m price drop campaign to lower the wholesale selling price (WSP) of hundreds of products.
Launching today, the campaign will focus on areas which have been highlighted as a priority by its retailers. This includes lowering the WSP across 50 branded and Co-op own-label bread products, with lines being reduced by as much as 30% until 22 January. Lowering the WSP across 50 price-marked pack snacking and impulse products, with lines being reduced by as much as 21% until 22 January.
The group will also continue price investment across the Lost Mary and Elf Bar vape ranges to lock prices at £18.99 and £18.50 until 20 January. There will also be weekly deals across Tobacco.
Ayaz Alam, Director of Wholesale at Nisa, said: “We invested in our pricing strategy a number of times last year and we wanted to further strengthen our pricing position and give our retailers a positive start into 2024. Feedback has been at the heart of all our decision-making, and we know as a priority, the WSP of bread needed reviewing, so we’re proud to be able to lower these prices, along with other categories
“Going into the new year, we know it’s still a tough market, so we hope these price commitments provide our retailers with the certainty that at Nisa we offer market-competitive prices.”
NAM Implications:
- If cash-strapped consumers are shopping around for low/lowest prices…
- …these Nisa sales will be at the expense of bread in rival shops.
- Apart from incremental sales in other categories per trip…
