Nisa has made an investment in its wholesale pricing, with over 100 products now available at a “mega price”.
A line-up of deals to support Nisa retailers over the festive trading period includes reductions across beers, wines, spirits, soft drinks and tobacco categories.
It includes brands such as Stella Artois, Fosters and Budweiser in the beer category, Echo Falls and 19 Crimes in the wine category and Captain Morgan, Gordons and Smirnoff in the spirits category.
Alongside the drink deals, Nisa has also lowered prices on vape brands, including Lost Mary, Elf Bar and Crystal, across a range of SKUs.
The promotion follows multiple investments made by Nisa in 2023 across several categories.
Ayaz Alam, Director of Wholesale at Nisa, said: “This fresh investment will be very timely for our Nisa customers as we look to provide value and an opportunity for retailers to grow margins heading into the final weeks of the year.”
NAM Implications:
- Is it me, or are retailers/wholesalers pulling out more shots…
- …this close to Christmas to stimulate a little more consumer momentum?
- In an otherwise sluggish run up to Christmas…
