Noble Foods has launched its “most ambitious” advertising campaign to date for its Happy Egg Co brand.
The £2.3m ‘Happy Hens Lay Tasty Eggs’ campaign will run for 24 weeks and aims to “reinforce the connection between high welfare and great taste”.
The Happy Egg Co. remains the only egg brand advertising on television. This year, the campaign is expanding into new channels to further widen its reach, including ITVX, Channel 4 and Prime Video. And messaging will appear across radio, YouTube and social media channels.
The campaign also incorporates out-of-home (OOH) advertising. Shoppers will see the Happy Egg Co. brand featured at roadside locations, with messaging that emphasizes both the welfare and taste credentials of the brand.
Anita Nutchey, head of marketing & innovation at Noble Foods, commented: “This campaign represents a significant step forward for the Happy Egg Co. Not only are we proud to remain the only egg brand advertising on TV, but we’re also exploring new and exciting channels to connect with more consumers in meaningful ways. By showcasing the incredible work of our farmers and their high-welfare standards, we’re reinforcing why the Happy Egg Co. continues to lead the market. We’re excited to bring this story to life and to inspire consumers across the UK.”
