British plant-powered haircare brand Noughty has launched a range of products in Holland & Barrett.
Noughty is rolling out 24 SKUs online and 13 SKUs in 400 of the health and wellness retailer’s stores. Products listed include Wave Hello (For curls), Detox Dynamo (Scalp care), Back To Balance (For oily roots and dry ends), Let’s Bond (For brittle hair, and Get Set Grow (For roots that need stimulating).
Simon Ross, global head of sales at Noughty, commented: “Securing distribution with Holland & Barrett is a significant commercial milestone for Noughty. It deepens our reach within the UK high street and brings our award-winning, natural formulations to a health-savvy customer base that aligns perfectly with our values. This partnership not only supports our mission to democratise natural hair and scalp care but also strengthens our retail footprint. It’s a strategic move that sets the stage for continued double-digit growth, outperforming a very competitive UK landscape, increasing market share in the natural beauty category.”
Vicky Kelly, category director of beauty at Holland and Barrett, added: “As customers seek more personalised beauty routines that nurture both inside and out, we’re excited to partner with Noughty, a brand that champions expert-led, ingredient-driven solutions. Focusing on scalp health as a foundation for vibrant, healthy hair, Noughty’s dermatologically researched products address specific beauty concerns like scalp balance, hair texture, and overall hair health. This partnership aligns with our commitment to providing trusted, science-backed solutions, offering our customers high-quality, inclusive beauty products designed to enhance their natural beauty.”
