Ice cream supplier Froneri has added a new flavour to its premium chocolate stick brand, Nuii.
Available this month, the launch of the Peanut Butter & Canadian Maple Syrup variant comes on the back of a strong year for Nuii, growing 23% (18.7% pts ahead of the total chocolate sticks sector growth).
Henry Craven, Brand Manager for Nuii, commented: “Indulgence remains a key growth trend in ice cream, consumers are treating themselves more frequently and looking for even more indulgent products, with Nuii playing a leading role. We can’t wait for our latest flavour to hit the shelves – we’ve carefully chosen the ingredients to deliver a new and exciting combination in ice cream, it’s the ultimate taste adventure.”
Nuii Peanut Butter & Canadian Maple Syrup will be supported with a £14m brand marketing campaign in 2025, spanning TV and video-on-demand, cinema advertising, a national outdoor campaign and sampling tour.
