Nutritionally enriched milk drink Nurishment is launching a new no-added-sugar range that will also feature two additional flavours.
The no-added-sugar drinks will be available in 330ml bottles, with new hazelnut and coffee variants launched alongside the brand’s classic strawberry, chocolate, vanilla and banana flavours.
Dorota Dziedzic, brand manager for Nurishment, commented: “Nurishment’s no-added-sugar range meets the expectations of consumers for nutritionally enriched drinks that are still packed full of goodness and flavour. Our new range is enriched with the same amount of minerals and vitamins than Nurishment Original and even though there is no added sugar, we have not compromised on taste. The new selection is as tasty as the Original.
“And we are thrilled to enlarge our range with two new no-added-sugar flavours – Hazelnut and Coffee. We have polled our Nurishment fans and they said they were looking for more ‘modern’ flavours that suited more sophisticated palates, which has led to the launch of the hazelnut and coffee flavours. Coffee is one of the most widely consumed drinks in the UK, so we thought it was about time we got in on the act!”
The new launch coincides with Nurishment’s summer billboard and radio campaign, which focuses on the “affordability and rejuvenating benefits” of the enriched milk drink.
