Panther M*lk, the world’s first oat milk-based alcoholic cocktail, has secured its first retail listing in 42 Asda stores across Scotland.
Founder Paul Crawford was said to be inspired by a popular Spanish cocktail, Leche De Pantera, which he discovered in a bar in Barcelona, which led him to make his dairy-free Vanilla flavoured Panther M*lk.
Crawford first launched Panther M*lk as a secret pop-up bar in Glasgow in 2015, and due to its popularity, the brand was established in 2020. Panther M*lk appeared on Dragons’ Den last year and has won multiple awards, including Start Up Drinks Business of the Year 2023 at the In-Drinks Catalyst Competition.
Crawford commented: “We are delighted to have worked with Asda to secure our first retail listing – it is a huge step for us. Being able to extend our sales onto supermarket shelves is testament to the commitment of our small team of staff, who are devoted to our brand.
“As the world’s first oat milk-based alcoholic ready-to-drink cocktail, we focus on being committed to sustainability and care of the planet, that’s why our products are 100% vegan with our packaging labelled with organic ink.”
Ashley Connolly, Local Buying Manager for Scotland, added: “We are thrilled to work with such an innovative and forward-thinking local brand and we’re really excited to welcome Panther M*lk to Asda with its first retail listing.
“Panther M*lk Vanilla flavoured ready-to-drink cocktail adds a unique option to our beers, wines and spirits range that we have not had before – and we know our customers will be eager to try it.”
