Leading oat drink maker Oatly is launching an organic variant of its best-selling dairy alternative product, Oatly Barista Edition.
Just like the original, Oatly Barista Organic can be used in hot drinks such as coffee and tea. It can also be foamed to make lattes and used in cooking and baking applications.
The product has been designed to meet growing demand for organic options by consumers and organic coffee house establishments.
In the UK, organic milk has experienced a growth rate of 2% over the past three years with plant-based milk alternatives leading the charge (organic makes up 10% of plant-based milk alternative sales vs. 5% of total milk sales). However, Oatly noted that there is a significant gap in organic products within the Barista segment (worth 19% of total plant-based milk sales), where Oatly Barista Edition is the leading dairy alternative, selling twice as much as its next closest competitor.
Bryan Carroll, Oatly General Manager UK & Ireland, commented, “Since launching Oatly’s iconic Barista Edition, we’ve received strong interest from Baristas, partners and customers alike to expand the range and offer an organic option. In close collaboration with top-skilled Baristas, we’ve worked tirelessly to develop a product that meets those needs and doesn’t compromise Oatly’s high standards when it comes to taste, performance and sustainability.”
Oatly Barista Organic is rolling out in Tesco, Sainsbury’s and selected independent retailers.
