Mexican food brand Old El Paso is launching a new campaign as part of its partnership with Team GB ahead of the 2024 Olympic Games in Paris.
The link-up kicks off this month with the brand’s biggest shopper marketing campaign to date, complete with a nationwide on-pack promotion across its entire portfolio, as well as a full-stack digital and social campaign featuring brand ambassadors from Team GB.
Designed to bring households together to cheer on their sporting heroes, the ‘Make Some Noise for your Home Team’ campaign also offers the chance to win VIP tickets to the Games. Consumers have to scan the QR code on their participating Old El Paso packs to enter the draw from April to June.
Alongside the promotion, the partnership will be brought to life throughout the summer via a multi-million-pound media investment featuring Team GB athletes.
Head of Marketing at Old El Paso, Aditi Hilgers, said: “We are thrilled to be bringing to life our biggest-ever partnership campaign with Team GB as we look to support our Old El Paso Home Team Heroes representing Great Britain on the world’s biggest stage. As a brand that celebrates connection and community, we believe in celebrating the unique flavours and extraordinary talent that each individual brings to the metaphorical table.”
