Old El Paso has responded to rising consumer demand for exciting flavour combinations with the launch of a Teriyaki Fusion Fajita Kit as part of its new Fusion range.
With the World Foods category continuing to see strong growth (+12.4%), Old El Paso expects the Fusion range to drive sales as consumers look to replicate restaurant and out-of-home meals in their own kitchen.
Teriyaki Fusion Fajita Kit unites one of Japan’s most celebrated sweet and salty sauces with Old El Paso’s popular meal kit. Scoring 81% purchase intent in consumer testing, the Fusion Kit contains no preservatives and includes eight large tortillas, a seasoning mix, and topping sauce in Teriyaki flavour.
Aditi Hilgers, Head of Meals at General Mills, said: “As a leader in the World Food category, Old El Paso is well-equipped to bring trending dishes to dinner tables across the nation. Our new Teriyaki Fusion Fajita Kit is a celebration of flavours that will be in high demand as consumers search for new dishes to help break the everyday routine.”
Teriyaki Fusion Fajita Kit is available now in Ocado, Morrison’s and Tesco, with wider roll-out expected later this year.
