One Stop has been announced as the Women’s Rugby World Cup Official Convenience Store Partner ahead of the tournament that will run from 22nd August to 27th September across eight cities throughout England.
The eight-week campaign will see the Tesco-owned retailer collaborate with wider official RWC 2025 partners, including Asahi, Volvic and Unilever, offering exclusive product promotions and activations in store.
As part of the sponsorship, alongside official point of sale such as branded barkers, bunting and posters, official tournament merchandise will be available from 22nd July in over 1,000 One Stop stores nationwide and online. Profits from the sale of these products will support women’s rugby.
Corie Eldred, Head of Retail Operations at One Stop, commented: “We’re proud to partner with Women’s Rugby World Cup 2025 and play a role in bringing the tournament to communities across the UK. With stores throughout the country, we’re perfectly matched to support the most accessible and inclusive Women’s Rugby World Cup to date.”
Via its digital channels, One Stop will also be offering customers the opportunity to win match tickets and stadium tours.
