Tesco’s One Stop convenience subsidiary has launched a ‘Big Brands Low Prices’ campaign, which pledges to support customers post-Christmas with over 100 popular brands at “unbeatable prices”.
Running until 28th February across One Stop’s 1,100 stores, including franchises, the campaign includes 42 products seeing ‘Price Drops’ averaging 7.3% across categories such as ambient food, chilled, frozen, household, soft drinks, and wine.
One Stop’s franchisees can take advantage of the campaign and promotions with POS and marketing material available.
Nigel Prendergast, Head of Customer and Business Support at One Stop, commented: “As a community retailer, we’re tuned into our customers’ changing needs, especially in the New Year when shopping habits shift. Many feel the ‘post-festive pinch’ and want to balance their budgets without compromising on quality.
“With our January value campaign, we’re showing that One Stop is the place to find trusted, big-brand products at unbeatable prices. Whether it’s everyday essentials or treats to get through the colder months, our customers can shop confidently knowing they’re getting incredible value close to home.”
The campaign has been brought to life with a full in-store marketing takeover, including external posters, banners, stands, hanging signs, and shelf-edge barkers.
Henry Maulik, Head of Product at One Stop, added: “Our new year campaign is about delivering value across the board. By offering this breadth of choice, from health and beauty to grocery and beverages, we’re making it easier for customers to shop smart and save big at the start of 2025.”
NAM Implications:
- Well-timed selection of big brands.
- Aimed at getting local people back through the door.
- Meeting retailer and brand owner needs with enticing prices.
- Neat!
