Ethical hydration brand One Water has landed its first deal with Sainsbury’s. From this month, it will be the bottled water offered in the Meal Deal across 789 Sainsbury’s Local stores.
For every case of One Water that Sainsbury’s buys, a donation is made to The One Foundation, raising funds for clean water projects around the world.
Sainsbury’s joins a roster of existing partners for the brand, such as Co-op, Starbucks, World Duty Free, Holland & Barrett and Bidfood. One Water is carbon neutral and the bottles are made from recycled plastic.
One Water Founder, Duncan Goose, commented: “Having set out to change just one life, to have changed 5 million is an incredible milestone and one that would not have been possible had it not been for all of our incredible partners. We’re delighted that Sainsbury’s have joined us on our mission.
Big firms are recognising the need to work with brands with purpose. There are still 703 million people globally who lack access to safe, clean drinking water, including a shocking 115 million who still collect untreated surface water from lakes, ponds, rivers, and streams. Partnerships such as this are game-changing for communities around the world. Thank you Sainsbury’s for choosing One.”
