One Water has unveiled new branding that builds upon the company’s original aesthetic while clarifying its mission to make ethical hydration an easy choice for consumers.
The new visual identity of One Water harks back to its original logo, featuring two inverted water droplets forming the shape of a heart, symbolising the good being done with every purchase of One Water.
The rebrand will be accompanied by a marketing and social media campaign – Do One Good Thing – aiming to create a movement that “shifts the focus from grand gestures to the small, meaningful choices that truly create change”.
In 2024, One Water announced that, in partnership with The One Foundation, it had raised £30m in funds for clean water projects all over the world, changing the lives of over 5 million people.
The new packaging features a QR code on the back of each bottle, allowing consumers to learn more about the brand’s initiatives and the impact of their purchase.
One Water’s refreshed look has started rolling out in Sainsbury’s Local stores and will be available at Starbucks and World Duty Free in the coming weeks.
Ian Spooner, Brand Director at One Water, commented: “We believe that small actions lead to great change. The power of ‘doing one good thing’ is central to what we stand for, and the rebrand is a visual embodiment of that belief. Research revealed that many consumers are drawn to ethical brands, but often feel overwhelmed by the scale of global challenges. We’ve listened to our consumers, and we’ve evolved. The rebrand is designed to strip away the complexity and reinforce our core message: every One makes a difference. We want to make it as easy as possible for people to make a positive impact, one small action at a time.”
