Onken is expanding its Naked range with the launch of Big Pots – a creamy yogurt made with only three natural ingredients: milk, real fruit, and a hint of sugar – designed to satisfy rising demand for clean-label foods packed with natural goodness.
The brand noted that across its portfolio, it was actively cutting back ingredient lists and focusing on cleaner, more transparent formulations.
Onken Naked expands its three-ingredient range, building on the success of Naked Pouch formats and Onken KiddOs. As shoppers become increasingly ingredient-conscious and more aware of the potential health impacts of ultra-processed foods, Onken Naked has no additives or artificial flavourings.
Available in Raspberry and Mango flavours, Onken Naked Big Pots (350g) offer a natural source of calcium and protein.
Greg Brady, Onken Brand Manager, commented: “Today’s consumers are looking for simplicity – and so are we. At Onken, we’re committed to offering healthier, more transparent options that align with the growing demand for clean-label foods with minimal ingredients. That’s why we created our Naked Big Pots: a creamy, delicious yogurt made with straightforward, recognisable ingredients. No artificial additives, no preservatives, no colours – just the natural goodness you expect, in a convenient format you’ll love.”
Onken Naked Big Pots will be available initially in Sainsbury’s from 3 September, with an RRP of £2.25 per 350g pot.
Building on the success of Onken KiddOs – made with just three clean ingredients – Onken is also expanding its kids’ range to even more shelves. Already available at Ocado and Tesco, the range will launch in Sainsbury’s from 3rd September.
