Children’s snack brand Organix has added to its range with the launch of Wavy Apple Snackers.
Made with dried organic apple, the latest addition to the Organix Kids range aims to cater to the growing demand for nutritious snacks for children.
The innovation follows findings that revealed parents and caregivers often leave the baby and toddler aisle at 18 months and move to less healthy, adult snacks such as crisps. Organix noted that it had identified a need to keep shoppers engaged after this point and developed a healthier snacking range for kids in 2022. Organix was the number one category growth contributor in 2023 with innovation expected to drive this forward this year.
Mandy Bobrowski, Marketing Director at Organix, commented: “As the market for kids snacks continues to expand, there is a significant opportunity for retailers to capitalise on this trend by offering high-quality, nutritious options that appeal to both kids and parents alike. Our new kids snacks are specifically designed to meet the needs of today’s families, providing a convenient and satisfying snack solution that parents can feel good about giving to their children.”
Wavy Apple Snackers will be available in Sainsbury’s from 15 April, with a wider rollout across the grocery channel to follow later in the year (MRSP of £1.00 for a 15g bag).
