Toddler snacking brand Organix is expanding its ‘The Gruffalo’ range with the launch of two new products – Crumble Apple Soft Oaty Bars and Purple Prickles Organic Fruit Bars.
Rolling out in the grocery channel this month, the new launches are designed specifically for toddlers from 12 months. Both are organic, non-HFSS, under 100 calories and a source of fibre.
They join the existing Gruffalo range of Cheese & Onion and Barbeque Gruffalo Claws and Cocoa & Vanilla Gruffalo Biscuits.
Matt Goddard, Managing Director at Organix, commented: “From 12 months, toddlers’ are changing fast and constantly on-the-go! Therefore parents are always looking for age-appropriate snacks that deliver both variety and excitement without compromising on nutrition. With this launch, we’re leaning into what Organix is already known for, trusted organic snacks that parents and kids can feel good about and bringing it to life through the imaginative world of The Gruffalo.
“By bringing together a well-loved brand with a character little ones adore, retailers can drive sales and retain category relevance by encouraging parents to continue shopping in the baby and toddler aisle for longer.”
The limited-edition Gruffalo Crumble Apple Soft Oaty Bars are rolling out across the grocery channel with an RRP of £3.30 (6x23g), while the Purple Prickles Organic Fruit Bars have an RRP of £3 (6x17g).
