Chilled food manufacturer Oscar Mayer has collaborated with Disney to launch a range of Disney Lilo and Stitch-branded kids’ chilled meals.
Available in four variants – Beef Lasagne (280g), Spaghetti Bolognese (280g), Mac ‘n’ Cheese (280g) and Chicken Korma with Rice (300g) – they are rolling out in Asda.
The company noted that the new range aims to capitalise on the growth of kids’ meals, the fastest growing cuisine type in chilled ready meals, as well as the growing popularity of Disney’s characters. The packaging will be refreshed in line with Disney’s major film releases, and features games and puzzles for kids on the reverse of the packs.
Gordon Walsh, Chief Commercial Officer at Oscar Mayer, said: “We had been exploring how to bring excitement to the kids’ meal category; what better way to do that than by teaming up with Disney? Our chefs have created a range of meals that are delicious and nutritious for little ones – the Disney characters and bold packaging really help the products stand out on shelf.”
