Haleon-owned decongestant brand Otrivine has launched a TV advert promoting its new Congestion Relief Nasal Spray.
The TV ad will run until January 2025 and be backed by a consumer social media campaign. It aims to highlight the “comfort and ease” of the new Otrivine Congestion Nasal Spray device, which launched in February this year.
Depicting a humorous representation of the discomfort using nasal sprays can cause, the TV advert features a playful scene with a goose and a water jet stream. In the advert, the central character uses the Otrivine nasal mist device and feels relief within just two minutes – enabling them to live life without disruptions. Aimed at those who are reluctant to use nasal sprays, the TV advert showcases the patented technology created by Otrivine, which delivers a fine mist with a 2x shorter nozzle that it claimed to make the product more comfortable to use.
Monica Michalopoulou, GBI Marketing Director at Haleon, said: “It’s been a busy year for Otrivine, with investment into our innovation pipeline and above-the-line media. We want to ensure that consumers remain engaged with the brand, helping to drive footfall in stores during the winter months when more people are seeking decongestants. Our new TVC features the product’s advanced technology and design, demonstrating how managing nasal congestion can be both effortless and effective.”
Otrivine Congestion Relief Nasal Spray is rolling out across the grocery channel, including Boots, Tesco, Waitrose, Sainsbury’s, Superdrug, Asda, Morrisons, and Ocado, with an RRP of £6.
