Premier Foods is expanding its OXO marinades range with the introduction of two new flavours – Jamaican Jerk and Chinese 5 Spice – which will join the existing Smoky BBQ, Honey Glazed, Sticky Teriyaki and Sweet & Tangy flavours.
The OXO marinades range has seen 58% growth in retail sales value year-on-year. It is driving additional growth in the marinades segment and is attracting the brand’s existing shoppers to this developing part of the flavours and seasonings category.
Helen Touchais, Marketing Director for flavourings & seasonings at Premier Foods, commented: “With summer approaching, we expect to see a boost in the number of BBQs and social cooking occasions. With shoppers more confident in the kitchen and willing to experiment with new dishes, cuisines and products, the OXO marinades range is the ideal solution to add flavour quickly and easily to a wide range of meat or vegetable-based dishes.
“Known to deliver high-quality, bold and tasty flavours that can be enjoyed by the whole family, OXO’s broad appeal is expected to attract new shoppers to the marinades segment within the table sauces fixture. With our brand-new flavours building on the popularity of the range to date, our extension will support retailers in gaining further growth in the category.”
The expanded OXO marinades range launched in Asda this week, with a wider rollout across grocery channels to follow (280g – £2.75 MRSP).
