PACK’D, the frozen organic food producer, has secured nationwide distribution in Tesco.
From this week, three of the brand’s best-selling SKUs will be rolling out across Tesco stores nationwide, including Avocado, Organic Summer Berries and Organic Blueberries (RRPs of £3.50 – £4.60).
The new listing is part of PACK’D’s wider mission to increase its turnover by 2027, following a record year that saw growth in both retail accounts and online trade.
To support the launch, PACK’D is investing in its first above-the-line campaign, with London tube advertising at key commuter destinations such as Kings Cross and Waterloo Stations. The advertising campaign aims to engage a large number of commuters with creatives designed to reinforce PACK’D’s brand purpose and highlight the benefits of frozen organic fruit.
Mitch Lee, Sales Lead at PACK’D, said: “Securing nationwide distribution with Tesco is a huge step in our growth journey, and I’m thrilled to see Tesco championing organic in the freezer aisle. With organic food and drink growing over four times faster than non-organic, we see frozen produce in particular as a key area where shoppers’ needs remain underserved, so it’s fantastic to see Tesco recognising this opportunity too.
“At PACK’D, we’re committed to driving value by making healthy food more accessible to shoppers, and this listing will help us to do exactly this by reaching an even larger demographic. Supported by our first above-the-line campaign, we’re confident this launch will strengthen our brand presence and bring PACK’D to life in a bold new way.
“This listing also supports our mission to have a pack of PACK’D in every freezer, encouraging consumers to enjoy our products with no faff and zero waste. Buying frozen produce helps to reduce food waste, with nearly a fifth of fresh produce still being thrown away in UK households. We believe 2025 truly is the year of frozen – and it’s great to see it finally getting the recognition it deserves.”
