Speciality coffee roaster Pact Coffee is set to expand its presence in the retail channel when it launches in all UK Whole Foods Market stores next week.
The British company’s whole beans, ground coffee, and Nespresso-compatible pods are set to be listed in stores from Monday. Its Bourbon Cream Espresso and Fruit & Nut Espresso variants will be on sale with an RRP of £5.55 per 200g bag (ground and wholebean) or 14 x Nespresso Compatible Pods. The Single Estate Microlot Filter will be available for £6.00 RRP.
Pact Coffee was founded in 2012. It’s since operated with the company mission to improve the lives of smallholder farmers by bringing speciality coffee to its UK customers.
It was available only in cafés, offices, and through its online store and subscriptions until October 2023, when it launched in Waitrose.
Pact Coffee’s CEO, Paul Turton, said: “We’re thrilled to launch in Whole Foods’ London high street stores, bringing visibility to some of the world’s outstanding coffee farmers.
We operate differently from other roasters, in that we form long-term relationships with farmers over years. This means that every bag of coffee we sell on Whole Foods shelves makes a significant difference at the coffee’s origin. By buying Pact Coffee, Whole Foods customers are proving to these farmers that there’s a sustainable future for them in farming great-quality coffee”.
