Pact Coffee has launched its lowest-priced supermarket coffee, which comes in at 44p per cup.
House Blend is 100% speciality-grade, which means it’s classed as the best by professional tasters. The blend has been available through Pact’s subscription and online store for the past five years, and it’s now joined Pact’s other two lines, Bourbon Cream Espresso and Single Estate Microlot, on Waitrose shelves.
Sophie Sheach, Pact Coffee’s Director of Growth, said: “House Coffee is our way to introduce customers to the wonderful world of speciality coffee at a pocket-friendly price.”
“Speciality coffee is like the fine wine of the coffee world, and customers enjoying our House Coffee will taste a huge step up in quality for just a few pence difference per cup.”
The range is available as ground coffee or Nespresso-compatible pods. It is currently on promotion with a 20% discount.
