Eco-friendly Italian wine brand ‘When in Rome’ is rolling out its range of canned, bag in box and paper bottle wines that are claimed to produce up to 10 times less CO2 than a single-use glass wine bottle.
Their paper bottle wines have already made an appearance at Coldplay’s net zero concerts this year and were served at the Y Not? festival last weekend.
The innovative bottles have also been listed by Sainsbury’s, with its cans and boxes available from Waitrose, Ocado, and WHSmith.
Rob Malin, When in Rome founder, said: “Our Italian wines are intended to be enjoyed all year round, but our wines really come into their own during the summer season, where we have a wine and a format for every occasion.
“We want to help the rest of the world enjoy wine like the Italians do by producing premium, yet accessible wines packaged in more sustainable alternatives to single-use glass bottles. Our canned and paper bottle wines provide the perfect solution for festival organisers who have an obligation to reduce their climate impact. Not only do they produce less carbon, but they are also lighter to transport and without the risk of hazardous breakages.”
